Our People Make the Difference

The problem: A Global Need

Despite technological advances in farming, sunlight remains a major limiting factor in agriculture production.

To optimize land utilization, growers plant crops close together: high-density planting

But dense canopy, self-shading, and shading from neighboring plants interfere with sunlight interception limiting photosynthesis and reducing productivity.

With lower yields, higher labor costs, water scarcity, and changing climate, growers face greater challenges meeting their overhead costs and the needs of a growing population.

Productivity must increase, but it must be done through sustainable methods.

Intelligent use of water, land, and natural resources is paramount to the future of agriculture, and life on this planet.

The Solution: Facing the Challenge

Yield is directly linked to the quality and quantity of sunlight. We believe increasing the world’s food supply and improving agribusiness revenue rests on a single question: how can we best utilize our greatest “free” resource – the sun?

Based on scientific principles of plant biology, we’ve developed a cost-effective, sustainable solution: Opti-Filter™ Technology.

Naturally supercharging yield, Opti-Filter increases revenue per acre and enables sustainable farming.

Plants detect and respond to different aspects & qualities of light – light intensity, spectral composition, direction, scattering, duration. Photo-selective filtration of sunlight has well-documented effects on numerous crops in different climates.

Chromatics can be used to promote flowering, improve fruit-set, regulate time-to maturation, fruit size and color. Opti-Filter technology delivers the most beneficial parts of the light spectrum directly to plants at all stages of development.

By directing sunlight to where it’s needed, filtering the light to the red end of the spectrum, and providing an optimized micro-climate environment, Opti-Filter is proven to accelerate growth and enhance productivity in an array of high-value crops.

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Interdisciplinary Team

Proven Expertise and Distinguished Credentials

Jonathan Destler | Founder and CEO
› 25 years experience in capital markets, corporate finance and corporate communications
› Co-Founder of financial communications firm, Financial Profiles, Inc.
› Senior executive at global communications leader InterPublic Group
› Founding investor of revolutionary plastics recycling company, Loop Industries, Inc.

Steve Handy CPA, CGMA| Chief Financial Officer
› 35 years’ experience in private and public company financial stewardship and accounting
› Senior Financial Advisor to multiple publicly traded companies for strategy, financial reporting, M&A and investor relations
› CFO of Tix Corp., an event ticketing service
› CFO of SM&A, an on-demand solutions and staffing agency

Yosepha Shahak, Ph.D. | Chief Science Officer
› 40+years experience in academic research and development in plant physiology, photosynthesis, bioenergetics and horticulture sciences
› Renowned authority in plant-light interactions and related applications in agriculture
› Inventor of Photoselective Netting, a new patented agro-technology
› Chief-scientist of the Regional Agricultural R&D Centers in Israel (Emeritus)

Nicholas Booth, Ph.D. | Chief Technical Officer
› 20+ years of experience in optical science, optical design and system manufacture
› Inventor of numerous optical imaging, sensing and opto-mechanical systems
› Designed and built space flight hardware for NASA + numerous pre-clinical medical devices utilizing photon-tissue interactions for diagnosis
› Developed and characterized wavefront correcting thin films for corrective lens applications

Jodd Readick | VP of Engineering, IoT
› 30 years cross industry experience in IT, telecom and technology product innovation
› CTO of IoT carrier offering international services
› Co-founded several innovative telecom firms
› Due diligence expertise-M&A, consulting: Samsung, ATT, Wells Fargo, Citicorp, Arthur Anderson

Nadav Ravid, M.Sc. | Advisor
› 45 years of experience in applied horticulture R&D with specialized expertise in fruit cultivation innovations
› 25 years of R&D consulting for leading fruit (citrus, pistachio, almond, pomegranates etc.) growing companies in California
› Private farming holdings and practice

Daniel L. Farkas, Ph.D. | Advisor
› 30+ years of academic and industrial research and development
› Renowned authority on the interaction between light and biological systems
› Founder and chairman of ten companies, including two public entities